Cafe offers controversial 50% discount for those willing to toss their masks

Excerpt from April 6, 2020 article on SFGATE:

In mid-March, Fiddleheads Cafe in Mendocino prominently posted a sign in the window of its cafe reading, "Throw your mask(s) in our trash bin and receive 50% off your order."

TikTok video posted of the flyer last week has taken off on social media, reaching at least 39,000 likes and receiving almost 1,700 comments since its posting; animosity toward the cafe has also spilled over onto Yelp, as users have begun trashing the cafe for its new promotion, leading the review site to post its “Unusual Activity Alert” warning usually saved for businesses under a negative spotlight from a news report or, in this case, social media.

Fiddleheads Cafe owner Chris Castleman stands by his sign, however. By his own estimation, the reception to the discount from customers has been 50-50, “you either love it or you hate it,” he said. Castleman said that since he’s posted the sign, he’s received a number of bogus, negative reviews on Google from people who have not been to his cafe, but rather detest his mask protest.

“It’s very alarming how people have gotten all up in arms about this sign — the sign isn't breaking any law or any ordinances,” Castleman told SFGATE. “If people are upset with it, they don't have to come here. … My point is, if you don't like me, that's fine. I respect that opinion of yours, and you can go anywhere else in this county right now to eat and pretend that you're in a safe environment.”

Read full article here:


  • Just saw you on Newsmax. I appreciate you and your willingness to stand up. I too can’t wait to see what history will say about the anti masters.
    Peace and Thanks ~T

    Trina Lynnea Wagar
  • I think what the owner of this cafe is doing is the greatest ever. Patriot you are!!!
    Where we go one we go all!!! Q

    Rita Moore
  • What a mess they caused.

    Thank you , thank you , thank you !!!

  • OUTSTANDING!!! This makes me want to go on a road trip! You can’t have my bandana/mask….its a bandana from a Loverboy concert from 1987 in Hollywood Florida. I know how you feel Chris. Love and support from Scal.

  • Thank you for taking a stand! If we ever go through your area, we will definitely stop in! This is awesome and we support you 100%!


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